We've already featured a few brand workshop templates here at Free Figam Templates, but we're leaning towards this as our favorite. So much so that we've actually used this workshop as part of a multi-million dollar UX research project.
Why did we use this template as a base? Because it's simple, understandable, accessible and covers a wide array of activities. Most importantly off all, the results of those activities lead to the creation of a well defined style guide and content guide.
Some improvements to this ultimate FigJam brand workshop template are that of: allowing space to add your own adjectives, and also converting the personality options into sliding scales, so instead of selecting one option or another, you get to select from a sliding scale, so your answers can be more nuanced.
Included in this free FigJam template are areas to define requirements and future plans, define adjectivies and a personality, and finally an area to define what you like and dislike about your brand as it currently stands. All put together it creates a great definition of your brand, which you can use to either strengthen your brand tone or change it completely.
Author: Simon Fairhurst
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